Break up with nicotine

A social media campaign targeting young adults with messages about nicotine addiction and pathways to quitting. This campaign uses relatable messaging and peer-to-peer communication strategies to encourage youth to break free from nicotine dependence.

1. Increase awareness of nicotine addiction among youth and young adults
2. Promote Colorado QuitLine resources to the 18-24 age group
3. Reduce vaping rates among young adults by 15% over the campaign period