2021 HKCS Earned Media Materials Available Now

We’re a few weeks into the 2022-2023 school year, and while students are getting settled into their routines, parents continue to be on the lookout for ways to make this a safe, healthy year for their kids. The release of the 2021 Healthy Kids Colorado Survey data provides a great opportunity to reach out to media in your area to discuss the local results from the latest HKCS survey, the important work you’re doing to address youth tobacco use in your community, and provide resources for parents or trusted adults who may be trying to talk to young people about tobacco. If you’re interested in conducting earned media outreach in your community, you don’t had to do it alone! In an effort to support your efforts, we’ve created a press release template and an accompanying document that will help you start conversations with local media regarding youth tobacco use. You’ll find both of these on the TFCO Grantee Site. For additional information about how to use these materials or if you have questions regarding media outreach, please contact Chelsea Andrews at chelsea.andrews@state.co.us.