Colorado QuitLine: New Cessation Campaigns Available!

We’re excited to announce new materials to help promote the Colorado Quitline and My Life My Quit. These materials have been licensed for use during FY23 and include:

• The Real Rip-Off: This campaign created by Rescue Agency is designed to reach low-SES adult tobacco users by framing tobacco addiction as something that threatens their financial stability and health. Campaign materials include 15 and 30-second videos, 15 and 30-second audio files, digital ads, and social media content, and an implementation guide with suggestions for utilizing the materials.
• Detach: This campaign created by Rescue Agency is designed to promote My Life My Quit to youth audiences and highlights why it’s so challenging to quit vaping, how vaping affects a developing brain, and how My Life My Quit can support someone who’s trying to quit. Campaign materials include 06, 15, and 30-second videos, 15 and 30-second audio files, digital ads, social media content, posters, and an implementation guide with suggestions for utilizing the materials.
• Loclyz Quitline Videos: These videos were created by Loclyz Media and feature quit stories from individuals from the Black, Hispanic, Asian, and LGBTQ+ communities, as well as people with disabilities and behavioral health conditions.

These campaigns will be used in the statewide media buy for FY23 and are also available for use in your own local media efforts. For information or assistance regarding the use or placement of these materials, please reach out to Chelsea Andrews at

chelsea.andrews@state.co.us

.

The associated files and links are available below.