FDA Permits Marketing of E-Cigarette Products, Marking First Authorization of Its Kind by the Agency

FDA has authorized Vuse electronic nicotine delivery system (ENDS) products to be marketed and sold in the U.S. This only includes Vuse brand “tobacco-flavored” products (e.g., not mango, mint, or other flavors). While this action permits the tobacco products to be sold in the U.S., it does not mean these products are safe or FDA approved. It is important to understand the difference between FDA authorization and approval and how this decision may impact youth e-cigarette use. There are still concerns with youth access and use of e-cigarettes that we as the Colorado tobacco control community will work to address. The following statement from the FDA highlights their thinking on the authorization: “The FDA is aware that the 2021 National Youth Tobacco Survey (NYTS) found approximately 10 percent of high school students who currently used e-cigarettes named Vuse as their usual brand. The agency takes these data very seriously and considered risks to youth when reviewing these products.” Read more here.

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