Report predicts growth potential of “heat-not-burn” products

A recent study out of San Diego State University estimated the scale and growth potential for “heat-not-burn” products in the United States. The demand for heat-not-burn tobacco products presents a host of tobacco control challenges similar to electronic cigarettes, as well as new challenges specific to these products. The report found that growth of this category of tobacco products indicates that they could soon surpass e-cigarettes in popularity.

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